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Theater Company Battles Sea Change with COVID

July 2020

B&B Theatres based in Liberty is like many small businesses: although their market is unique, the pandemic has thrown their business into turmoil as they look for creative ways to survive and thrive.

Clay County-based B&B Theatres battle with COVID-19 economic challenge was recently featured in the Kansas City Business Journal.

Authored by staff writer Leslie Collins, the article was one of several documenting the challenges faced by area small businesses. The experiences, both good and bad, are shared to some extent by small businesses everywhere.

One aspect of the story might be especially significant: the importance of flexibility and taking advantage of new or expanding markets. In the theater’s case, that has meant the company, headquartered in Liberty, has taken advantage of its two drive-in theaters while slowly reopening its indoor locations when reopening allowed.

Executive Vice President Brock Bagby also noted that even the drive-ins have seen extensive physical and operational change to meet new demands and requirements. Drive-in customers may sit outside their vehicles, but must maintain six feet between the next car. The bathrooms have attendants who regularly clean and limit the number of people inside. B&B also has increased its sanitization protocols throughout the drive-ins, which required operating with a staff of more than 20 people, versus the traditional 10 at the Twin Drive-In a few miles south of Liberty in Independence.

To read full article in the Kansas City Business Journal, visit this link.

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